Digital signage, also called dynamic signage, is a specialized form of sliver casting in which video or multimedia content is displayed in public places for informational or advertising purposes. A digital sign usually consists of a computer or playback device connected to a large, bright digital screen.
Digital Signage gives the durability and flexibility needed to communicate with customers, staff, visitors …etc. in building. It is a centrally controlled, content distribution platform by which to playback digital content to one or many displays or screens. Digital Signage screens can be used for the relaying of any number of types of information; live weather, news, TV, menus, flights, calendars, marketing material and ads for example.
Digital signage is used in retail stores, hotels, restaurants, exhibitions, campuses, schools, libraries, office buildings, hospitals and medical facilities, airports, train and bus stations, banks, auto dealerships and other public and private venues. If the display is connected to a computer, the data on the screen can be updated in real time by means of an Internet or proprietary network connection. Data transmission and storage are streamlined by compression to minimize file size. The system can employ multiple screens if an extra-large display is desired.
There are several advantages to the use of digital signs instead of paper signs. Digital signs can be updated at will by remote control while paper signs require individual replacement and physical travel to sign sites by personnel. Because digital signs require no paper or paint, they are more environmentally friendly than traditional signs. Digital signs can be animated and can deliver sound as well as visual content.
Whether you are a mall, company, hospital, university, or any type of business you know how important it is to engage your customers, staff and visitors on a daily basis. There are lots of information distributed every day. People wants to hear about everything from what is happing around them to announcements to schedules to updates. Administrators and people responsible for getting that information out often find it challenging to get relevant information to staff and visitors without also overloading them with info they do not need.
Using Digital Signage is the best way to communicate immediately with the people around in an affordable and efficient manner. Institutions from all across the globe have been installing digital signage in their premises. They use it to provide timely, relevant visual information, publish news and announcements, promote events, advertise any information and keep everyone updated.
With the use of digital signage, there is no need to hang posters or any other handmade signs in the hallways. Communicating with the use of posters and handmade signs is impractical, time-consuming, and waste of paper. More often than not, signs and posters are torn or ripped down. As a result, administrators have to face staff and/or customers who are upset because they were not able to read the important announcement.